Tesla’s European car market is in decline

Tesla’s electric car sales in Europe have plummeted last year.

Tesla’s EV sales in the EU fell 13%, according to figures. Tesla is struggling in its third-largest market as rivals introduce cheaper electric cars.

The markets where Tesla’s sales have fallen the most are key markets such as Germany, France and Italy. In Germany, home to Tesla’s European hub, the Berlin gigafactory, sales fell 41% last year.

While the European EV market is in decline, Tesla is growing faster. Volvo, a Swedish brand owned by China’s Geely, saw sales in Europe rise by almost 30% last year with its popular €36,000 EX30 electric crossover.

Renault and BMW also saw sales in Europe and the UK rise. French carmaker Renault is making inroads with its cheaper R5 model. Tesla will not be introducing any new cars in Europe after the Model Y in 2021. The Cybertruck is also not available in the UK or Europe.

Another reason for the slowdown in the European EV market, along with pressure from competitors, is said to be Tesla CEO Elon Musk’s political views. Musk has faced protests in Germany for his support for the far-right AfD party and for making a Nazi salute during Trump’s inauguration.

Several German companies have also issued statements saying they will no longer buy Tesla cars. Musk has also pledged to donate to the right-wing Reform party in the UK and Europe, and has criticized Prime Minister Keir Starmer.

Auto experts say Tesla’s slump in Europe is due to Elon Musk’s political interference. Some say buyers are more concerned with price and performance than with Elon Musk’s politics.

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